# SponsorX > SponsorX is an AI-powered sponsorship marketplace that democratizes deal-making between brands and inventory owners. Anyone can be a deal maker — originating entirely new sponsorship assets that have never existed before. The system handles all the heavy lifting so relationship-driven reps, advocates, and marketers can focus on deeper, more meaningful real-life connections. ## What SponsorX Does SponsorX connects three audiences: 1. **Brands** — Companies seeking sponsorship opportunities matched by AI to the right inventory (NIL athletes, events, venues, creators, teams). 2. **Rights Holders** — Athletes, teams, venues, events, and creators who list sponsorship inventory and get amplified by a global advocate network. 3. **Advocates** — Anyone (agents, influencers, marketers, deal makers) who earns 5-10% commissions by connecting brands with rights holders. ## Core Value Proposition - Democratize sponsorships so NIL athletes, Gen Z creators, and local events can access brand money previously locked behind agencies - AI-powered matching from origination to close - Advocate network acts as a distributed sourcing engine - Escrow-protected payments and digital contract workflows - Anyone can originate entirely new sponsorship assets ## Key Pages - [Home](https://sponsorx.co/) — Platform overview and value proposition - [For Advocates](https://sponsorx.co/advocates) — Earn commissions as a deal maker - [For Rights Holders](https://sponsorx.co/rights-holders) — Monetize NIL and sponsorship inventory - [For Brands](https://sponsorx.co/sponsors) — Access AI-matched sponsorship opportunities - [How It Works](https://sponsorx.co/how-it-works) — Platform process: Discover → Connect → Negotiate → Activate - [Pricing](https://sponsorx.co/pricing) — Free, Pro ($29/mo), Advocate (5% fee), Enterprise (custom) - [Insights](https://sponsorx.co/insights) — Sponsorship trends, strategies, and analysis - [About](https://sponsorx.co/about) — Company mission and values - [Contact](https://sponsorx.co/contact) — Get in touch ## Pricing - **Free** — Basic AI matching, up to 5 active listings, community access - **Pro** — $29/month, unlimited listings, advanced AI matching, analytics - **Advocate** — 5% fee on earnings, commission tracking, advocate tools - **Enterprise** — Custom pricing, white-label, dedicated support ## Company - Website: https://sponsorx.co - Platform: https://show.sponsorx.co - Category: SaaS / Marketplace / Sports Technology / AdTech - Focus: Sponsorship deal origination, AI matching, NIL, brand partnerships ## Frequently Asked Questions **What is SponsorX?** SponsorX is an AI-powered sponsorship marketplace where brands, rights holders, and advocates connect to originate and close sponsorship deals. **Who are advocates on SponsorX?** Advocates are deal makers — agents, influencers, marketers, or anyone with a network — who earn 5-10% commissions by connecting brands with rights holders. No inventory or upfront costs required. **What is NIL sponsorship?** NIL (Name, Image, and Likeness) allows college athletes and amateur competitors to monetize their personal brand through sponsorship deals. SponsorX makes NIL accessible to athletes at all levels. **How does AI matching work on SponsorX?** SponsorX's AI analyzes brand objectives, audience demographics, deal history, and inventory attributes to recommend optimal brand-to-inventory matches and guide deals from origination to close. **What types of inventory can be listed?** Teams, events, venues, athletes, creators, podcasts, newsletters, social channels, jersey space, naming rights, activations, and entirely new custom sponsorship assets. **Is SponsorX free to use?** Yes — there is a free tier with basic AI matching and up to 5 active listings. Pro plans start at $29/month.